Successful organizations now approach Online MBA professionals

The Online MBA describes the role of marketing in the modern firms and the key tasks of marketing management. How to be successful at marketing is a subject attracting increasing attention from companies, institutions and nations. Factors stimulating this focus are greater international competition, rapid social and technological change and shortening product life cycles. While the emphasis of this distance learning MBA course has to be limited to the marketing activities of manufacturing businesses, it is worth noting that much is being written about marketing in service companies and non-profit organizations. Such organizations have many of the same problems as manufacturers. They must identify the groups they serve, determine their needs, develop offers to satisfy their needs, and communicate with their constituencies. Marketing in MBA provides a common discipline for approaching these problems.
A major study by the NED office found that lack of expertise in marketing was the single most important cause of the disappointing international performance of companies in the last two decades in India. As we know that marketing is the most important management function in their businesses, and that they see it becoming more important in the future. Whether they come from a marketing background or not, they believe that the development and maintenance of an effective marketing organization is the major requirement for success in the economic environment of increased competition and slow growth that were to be the characteristic of most markets in the past decades.
It has become more than a mixed bag of finding from other disciplines in online MBA. Its core is a unique approach to business strategy which proposes that firms will prosper to the extent that they can understand the needs and wants of buyers and adapt their production capabilities to matching these desires more effectively that competitor firms. Economic theory has proved useful mainly because online Executive MBA program has provided concepts for understanding how the firm should allocate marketing resources. Such concepts have proved especially important in pricing and advertising decisions. The real limitation of economics in contributing to marketing is the lack of insight economics provides into the motivation and product choices of consumers.
Successful organizations now approach MBA professionals in systematic manner and this has led to the recognition of marketing management as a primary business function on a par with finance and production.
In online MBA analysis, planning, implementation and control of programs designed to build exchanges and relationships with target markets for the purpose of achieving organization objectives